Searching for recipes to compete in the charitable contributions market: A configurational approach

Nonprofits that compete for charitable contributions often question which are the most effective factors lead to high levels of donations. To date, research has been dominated by linear models mainly based on economic model giving, and reported mixed sometimes conflictual findings about net effect certain individual organization-specific In this study, we introduce a configurational approach explore how considered giving may be combined with each other in multiple configurations goal obtaining Applying fuzzy set qualitative comparative analysis, focus sample British community foundations identify four combinations these organizations collect large amounts contributions. The results show that, whereas young should rely program spending online disclosure with, alternatively, efficiency or aggressive fundraising, old contain administrative costs strengthen fundraising efforts while, part their resources programs disseminating information through public websites.